Marketing Manager (Social & Advertising)

Remote
Full Time
Manager/Supervisor
Position Title: Marketing Manager (Social & Advertising)
Location: Remote
Reports to: Director of Marketing
Overview:
The Marketing Manager plays a critical role in driving marketing and communications efforts in support of our federal government clients. This position oversees the day-to-day marketing strategy, personnel direction, and mission support within the department. The Marketing Manager will deliver integrated marketing and communications plans, with a focus on social content strategy, paid media, and ensuring that all marketing initiatives align with the agency's goals and client objectives. Experience with government contracting is a plus.

Key Responsibilities:

Leadership and Team Management:
  • Manage and provide direction to one-two direct reports, fostering a collaborative team environment.
  • Oversee daily execution of marketing initiatives and ensure alignment with strategic goals.
  • Support the mission of the department by translating marketing vision into tactical plans, ensuring projects and deliverables are met.
Marketing Strategy & Execution:
  • Lead social content strategy, development, and execution across platforms like Meta, LinkedIn, Snap and X (formerly Twitter).
  • Manage paid media campaigns, focusing on measurable results and data-driven optimization.
  • Review and approve strategic marketing plans, creative briefs, and client presentations.
  • Provide insights into emerging trends and strategies, specifically in digital and social media marketing.
  • Establish and track KPIs, providing regular reporting on campaign performance and outcomes.
Client Relationship Management:
  • Build strong client relationships through regular communication and updates to ensure expectations are met.
  • Ensure all work complies with the client’s scope of work, maintaining transparency and accountability.
  • Provide clients with monthly performance reports and data analysis.
Project and Budget Management:
  • Manage project timelines, ensuring marketing initiatives are completed on time and within budget.
  • Develop and manage budgets, allocating resources effectively to meet client objectives.
  • Identify and mitigate potential project risks with contingency plans.
Qualifications:
Required:
  • Bachelor's degree in marketing, communications, advertising, or a related field.
  • Minimum 7 years of experience in marketing, with established experience in social content strategy and paid media campaigns.
  • 3 years of experience managing teams.
  • Experience managing advertising or marketing communications in a government or government contracting environment preferred.
  • Proven ability to manage a small team, with strong leadership skills.
  • Expertise in managing paid media platforms such as Google, Meta, LinkedIn, and X.
  • Excellent project management skills, with the ability to oversee multiple projects simultaneously.
  • Proficiency in Microsoft Office 365 and Google Analytics.
  • Ability to meet the requirements for obtaining a Public Trust Clearance.
Nice to Have:
  • Experience with government contracting operations and policies.
  • PMP or other project management certifications.

Benefits at Red Carrot:    

At Red Carrot, we empower you to be a leader. We attract and develop talent from all backgrounds because we believe there’s strength in diversity, offering different perspectives and skills. Together, we can solve our client’s biggest challenges. We offer a competitive compensation and benefits package.     

  • Training and Development – Tuition reimbursement and professional trainings for eligible employees.
  • Healthcare – Top-tier medical, dental, vision, life insurance and long-term disability coverage.     
  • 401(k) Plan – 401(k)-retirement and Roth plan with company matching and no vesting period.     
  • Profit Sharing – Discretionary profit-sharing plan to all eligible employees after one year of employment.          
  • Paid Time Off – Provides flexible work hours, paid time off, and 11 federal holidays.   

About Us:

Red Carrot is an award-winning, woman-owned small business that is growing rapidly in the federal government space. Our team is fueled by passion, backed by intelligence, and built on expertise. From our inception, we have leveraged industrial engineering principles and data analytics to craft highly efficient solutions for clients’ complex needs. As we have grown, we remain focused on research-centric, data-informed, and audience-oriented, while expanding our range of expert capabilities.

Headquartered in Miami, Florida, we have a strong and continually growing presence in Washington, D.C., as well as team members and clients all over the country. We understand the importance of overcoming geographic limitations to provide the best, all-encompassing service to our clients. Red Carrot builds client capacity by implementing Strategic Communications, Customer Experience, Management Consulting, and Human Capital Solutions on behalf of our clients.

EO Commitment:

We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, ancestry, sex, pregnancy, national origin, age, disability, marital status, familial status, gender identity, transgender status, sexual orientation, actual or perceived status as a victim of domestic violence, dating violence or stalking of any individual or any person associated with such individual, or any other protected status in accordance with all applicable federal, state, and local laws.

This policy extends to all aspects of our employment practices, including but not limited to, recruiting, hiring, discipline, termination, promotions, transfers, compensation, benefits, training, leaves of absence, and other terms and conditions of employment.

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