Digital Metrics Analyst (Marketing)

• Support the development and execution of a strategic communications plan.
• Work closely with stakeholders to define KPIs and ensure results are measurable and actionable.
• Execute measurement strategies to assess the effectiveness of digital media campaigns across web, display, video, search, and social platforms.
• Collect, analyze, and report on campaign performance data using tools such as Google Analytics, Tableau, and other digital analytics platforms.
• Manage and optimize data intake, validation, analysis, and visualization processes to deliver actionable insights.
• Collaborate with cross-functional teams to develop and assess digital campaigns and improve performance.
• Organize and drive successful completion of data insight initiatives through effective team and stakeholder management.
• Provide subject matter expertise in performance measurement and digital analytics for campaign evaluation and RFP responses.
• Assist in drafting clear, compelling business and technical proposals, translating research findings into actionable recommendations.
• Measure attitudes and actions among key audiences—including policymakers, the public, industry, and media—to inform and refine communication strategies.
• Evaluate communication plans, digital engagement initiatives, and related products, incorporating findings into final reports.
• Offer integrated program support to track, report, and analyze project status across all initiatives.
• Recommend performance measurement goals based on evaluation of digital engagement policies, processes, and procedures.
• Identify, compile, and analyze key metrics to inform strategy, grow audiences, and increase engagement across digital platforms.
• Demonstrate proficiency in using digital and social media tracking tools to support data-driven decision-making.

• Bachelor’s degree required.
• Minimum of 3 years of experience as a Metrics Analyst.
• Expertise in using metrics and analytics tools (e.g., Google Analytics, media and social media tracking platforms) to track, measure, and analyze communications performance.
• Highly data-driven, results-oriented, and skilled in drawing actionable insights from data.
• Strong written and verbal communication skills with the ability to engage stakeholders professionally, diplomatically, and tactfully.
• Advanced proficiency in Microsoft Word, Excel, PowerPoint, and Outlook.
• Demonstrated critical thinking, sound judgment, and the ability to make independent decisions.
• Able to work independently with minimal guidance while producing high-quality, low-revision work products.
• Flexible and effective in dynamic environments; able to quickly adapt to shifting priorities and responsibilities.
• Skilled in managing and prioritizing multiple assignments throughout the workday.
• Proactive in identifying tasks, solving problems, and addressing competing priorities.
• Consistently responds to requests in a timely, professional manner.

Benefits at Red Carrot:    

At Red Carrot, we empower you to be a leader. We attract and develop talent from all backgrounds because we believe there’s strength in diversity, offering different perspectives and skills. Together, we can solve our client’s biggest challenges. We offer a competitive compensation and benefits package.     

• Training and Development – Tuition reimbursement and professional trainings for eligible employees.
• Healthcare – Top-tier medical, dental, vision, life insurance and long-term disability coverage.     
• 401(k) Plan – 401(k)-retirement and Roth plan with company matching and no vesting period.     
• Profit Sharing – Discretionary profit-sharing plan to all eligible employees after one year of employment.          
• Paid Time Off – Provides flexible work hours, paid time off, and 11 federal holidays.   

About Us:

Red Carrot is an award-winning, woman-owned small business that is growing rapidly in the federal government space. Our team is fueled by passion, backed by intelligence, and built on expertise. From our inception, we have leveraged industrial engineering principles and data analytics to craft highly efficient solutions for clients’ complex needs. As we have grown, we remain focused on research-centric, data-informed, and audience-oriented, while expanding our range of expert capabilities.

Headquartered in Miami, Florida, we have a strong and continually growing presence in Washington, D.C., as well as team members and clients all over the country. We understand the importance of overcoming geographic limitations to provide the best, all-encompassing service to our clients. Red Carrot builds client capacity by implementing Strategic Communications, Customer Experience, Management Consulting, and Human Capital Solutions on behalf of our clients.

EO Commitment:

We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, ancestry, sex, pregnancy, national origin, age, disability, marital status, familial status, gender identity, transgender status, sexual orientation, actual or perceived status as a victim of domestic violence, dating violence or stalking of any individual or any person associated with such individual, or any other protected status in accordance with all applicable federal, state, and local laws.

This policy extends to all aspects of our employment practices, including but not limited to, recruiting, hiring, discipline, termination, promotions, transfers, compensation, benefits, training, leaves of absence, and other terms and conditions of employment.